Back to School Campaign
Students were concerned about the “lack of quality learning” so it’s time for a fact check. Kaplan does online prep differently and it has done it for years —so let’s make sure everyone knows it.
In engaging, sometimes-tongue-in-cheek “fact or fiction” lines of copy, we speak to what makes Kaplan stand out in the digital learning arena.
Visual style and special elements
Motion design
Social Media
Landing page
Working along with the other designers on the design direction and set up the style and visual elements for this campaign.
By creating aesthetic rules to the drop-shadow elements, narrowing down the color palette to 4 of our highlight colors. Setting up the primary asset templates and motion cadence that would be used by production and junior designers.
Awareness Campaign Video
Students are experiencing mostly poor online learning courses, it’s clear there is a stigma around quality learning online. So we created a video teaser at the top of the marketing funnel to kick start the campaign and let students know we understand their concerns, and we’ve got their back.
Campaign Event Landing Page
Email cadence
