Our New Normal Campaign
Post COVID, students are experiencing mostly poor online learning experiences, it’s clear that online learning is only as good as the teachers guiding it.
Classes moved online, seemingly overnight, but we were ahead of that curve a long time ago. Our teachers have been doing their best lessons in virtual classes for a decade. They’re experts at this, and they make all the difference.
Motion design
Social Media
Storyboard for video
Landing page
Working along with designers and copywriters on the message and design direction to set up the look and feel of all marketing collateral.
Focused on the primary asset templates and motion design that would be used throughout the duration of the campaign.
Awareness Campaign Video
Campaign video that addressed all levels of the marketing funnel to highlight our teachers as experienced guides in online learning, showcase our expertise, and raise awareness of Kaplan being the leader in online learning
Email cadence
